In the competitive world of real estate, it’s essential for real estate professionals to stay ahead of the game and find innovative ways to attract prospective residents or buyers. One effective strategy is to offer virtual tours of properties, even when they are still under construction or not yet constructed. This allows potential clients to get a glimpse of the building’s progress and envision themselves living in the space. In this article, we will explore the benefits of virtual tours for new properties and provide a step-by-step guide on how to create a captivating 360-degree virtual tour.
Launching a virtual tour during the pre-leasing phase can help generate buzz and excitement for a property. Prospective residents are naturally curious and enjoy being part of the process. By offering virtual tours, you provide them with an exclusive look at something special. This early exposure can lead to increased interest and a higher likelihood of securing leases before the building is completed.
Virtual tours provide an excellent opportunity to showcase the progress of the construction. By highlighting key features and areas of the building that are already completed, you can give potential renters a sense of what the finished product will look like. This transparency builds trust and confidence in the development, making it more likely for prospects to commit to a lease.
Unlike traditional in-person tours, virtual tours can be accessed anytime, anywhere. This flexibility allows leasing teams to reach a wider audience, including those who may not be able to physically visit the property or those that have difficult work schedule. Virtual tours eliminate geographical constraints and enable prospects from different locations to explore the space remotely.
Virtual tours offer a unique opportunity to personalize the leasing experience. By creating live virtual tours, you can tailor the content to match the interests and preferences of individual prospects. Personalization helps create an emotional connection with potential renters, increasing the chances of them choosing your property over competitors. You can create a virtual tour with different material, texture or furniture variation to please more customers and help them choose.
Now that we’ve explored the benefits of virtual tours for properties under construction, let’s dive into the step-by-step process of creating a captivating 360-degree virtual tour.
One of the most popular uses for real estate VR is creating virtual tours of residential or commercial properties via 360-degree photos or videos. These types of media provide viewers with a realistic view of what it would be like to walk through a space—without ever having to leave their home or office.
VR headsets such as the Oculus Meta Quest offer an even more immersive experience than just viewing photos or videos. Users can “walk” through a property as if they were actually there—enabling them to get a better sense of the space and its features before making a decision.
In addition to using headsets, mobile devices such as smartphones and tablets can be used to access real estate VR tours on-the-go. This is particularly useful for buyers and renters who are unable to travel to the physical location of a property.
The foundation of a captivating virtual tour is high-quality 360-degree images. The more realistic the modeling and the render of the future real estate project is, the bigger effect you will have on potential client. Ensure that each image is well-lit, sharp, and accurately represents the space. You have to model according to the architect plan.
Before creating the virtual tour, plan the route that potential renters will take. Think about the flow of the tour and how you want to showcase different areas of the property. Start with an engaging introduction, highlighting the exterior of the building and any unique features. Then, guide viewers through the various rooms, amenities, and common areas, ensuring a seamless transition between each location.
To make the virtual tour more interactive and informative, add hotspots and annotations to the 360-degree images. Hotspots are clickable areas that provide additional information, such as room dimensions, available finishes, or amenities. Annotations can include text, images, or videos that highlight specific features or answer frequently asked questions. These interactive elements enhance the user experience and help potential renters make informed decisions. At Acube we add some interactive hotspots that let your client change the color of the kitchen, the floor or the wall and even switch off the light to see how his future apartment will look during the night.
To provide a comprehensive understanding of the property layout, consider incorporating floor plans and 3D models into the virtual tour. Floor plans help viewers visualize the spatial relationships between rooms, while 3D models allow them to explore the property in a more realistic manner. These additional elements can give potential renters a better sense of scale and help them envision how they would utilize the space.
As more people access the internet through their mobile devices, it’s essential to optimize your virtual tour for mobile viewing. Ensure that the virtual tour is responsive and compatible with different screen sizes. Test the tour on various devices to ensure a seamless and engaging experience for mobile users. Usually the platforms you will use already have this features by default.
Once the virtual tour is ready, embed it on your website and all the listing websites to make it easily accessible to potential renters. Create a dedicated landing page for the virtual tour and promote it through various channels, including social media, email marketing campaigns, and online listings. Encourage viewers to share the tour with their friends and family, extending its reach and potential impact. At Acube we also create professional listing websites with various filters dedicated to specific promotions to help your client decide.
Virtual tours offer a powerful tool for real estate teams to showcase properties under construction or not yet constructed and generate early interest from potential buyers or renters. By offering immersive and interactive experiences, virtual tours allow prospects to envision themselves living in the space and make informed leasing decisions.
Follow the step-by-step guide outlined in this article to create a captivating 360-degree virtual tour that captivates viewers and sets your property apart from the competition.