Impact on Sales and Marketing Efforts
The use of Unreal Engine technology enabled many companies to reduce their marketing budget while achieving higher sales revenue compared to previous projects. A famous Australian real estate company reported that since launching their virtual property tours and interactive web experience, they have seen a 50% increase in website traffic and a 30% higher conversion rate.
Unreal Engine 5 (UE5) and its Potential in Real Estate
UE5.3 is available since September. It promises greater visual fidelity than ever before with photorealistic assets rendering up to 8K resolution at higher fps on current hardware configurations.
With improved graphics capabilities, later version of UE5 could enable developers to create even more realistic virtual property presentations which can bring customers closer to experiencing the space without being physically present on site.
Acube also leveraged UE5 for an interactive web experience with custom online tools that allowed potential buyers to explore different floor plans and customize their dream homes.